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From set of 50 cards titled "Allied Army Leaders;"
issued by tobacco firm W.D. & H.O. Wills in 1917.
About Cigarette Cards
Cigarette cards were first used as stiffeners to cigarette packs in the latter part of the 19th century. They began being used as a marketing tool with the British ultimately dominating the field. The Anglo-Boer war was a major stimulus for card production. More details on First World War Cards will follow in future installments.
Cigarette cards were first used as stiffeners to cigarette packs in the latter part of the 19th century. They began being used as a marketing tool with the British ultimately dominating the field. The Anglo-Boer war was a major stimulus for card production. More details on First World War Cards will follow in future installments.
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