Now all roads lead to France and heavy is the tread
Of the living; but the dead returning lightly dance.
Edward Thomas, Roads

Sunday, July 19, 2026

The Milwaukee Germania-Herold Gave America a View of the German and Austrian Side of the War


Click on any of the images to enlarge.

The Germania-Herold was a major, widely circulated German-language daily newspaper published in Milwaukee, Wisconsin, between 1913 and 1918. It was formed by the merger of the city's two prominent German papers—the Germania and the Milwaukee Herold. The publication was part of the media empire built by George Brumder, a German immigrant who turned his publishing company into the largest producer of German-language materials in the United States. Aside from daily news, the company also published annual almanacs (the Germania Kalender) and photo-journalistic magazines such as the Kriegs-Album, which covered World War I events.

Once America entered the war, intense anti-German sentiment in the U.S. forced the company to drop "Germania" from its title and strip the word from its historic downtown Milwaukee headquarters. To mitigate anti-German sentiment, the Germania-Herold (formed from a 1913 merger) was renamed simply the Milwaukee Herold in 1918, toning down overt expressions of German nationalism in favor of patriotic assimilation messaging.  It continued to publish until 1982

What is of particular interest to the editors of Roads to the Great War is the unique photos the Herold published during the war in their Kriegs-Album. They are not especially dramatic, but they do a good job of presenting a sympathetic and human look at the Central Powers side of things. Here is a sampler from Tony Langley's collection.












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